GIENI, nke tọrọ ntọala na 2011, bụ ụlọ ọrụ ọkachamara iji nye imewe, nrụpụta, akpaaka na usoro usoro maka ndị na-emepụta ihe ịchọ mma gburugburu ụwa.Site na lipsticks na powders, mascaras na egbugbere ọnụ-glosses, ude na eyeliner na ntu polishes, Gieni na-enye ngwọta mgbanwe maka usoro nke ịkpụzi, nkwadebe ihe, kpo oku, ndochi, jụrụ oyi, compacting, packing and labelling.